Cool Wazoo Shark Tank Update

When Ginelle Mills stepped onto the Shark Tank stage with her innovative baby product, the Cool Wazoo, she had high hopes of securing an investment to grow her business. The Cool Wazoo, a multi-purpose mat designed to keep babies comfortable and protected in various situations, caught the attention of the Sharks. In this article, we’ll dive into the Cool Wazoo’s journey on Shark Tank, its business updates, and the impact the show had on the company’s success.

The Cool Wazoo Pitch and Deal at Shark Tank

Despite facing numerous challenges in production and sales, Ginelle bravely pitched her product on Season 4 of Shark Tank. She asked for $65,000 in exchange for a 25% stake in her company. During the pitch, Ginelle revealed that she had generated $20,000 in sales within the first 12 months, despite dealing with defective products and high domestic production costs.

Ginelle explained that producing Cool Wazoo domestically cost $30 per unit, which retailed at $64.95 and wholesaled at $32.50. By moving production overseas, she believed she could reduce the cost to $11.36 per unit. Ginelle also received offers from Canadian distributors and had a purchase order for the first thousand units.

One of the Sharks, Lori Greiner was impressed by Ginelle’s passion and the product’s potential. She offered $65,000 for a 25% stake in the company, which Ginelle accepted on the show.

Is Cool Wazoo Still in Business?

After appearing on Shark Tank, many viewers wondered about the fate of Cool Wazoo. The good news is that Cool Wazoo is still in business and has experienced significant growth since the show aired. Although the deal with Lori Greiner did not close after the show, Ginelle Mills persevered and continued to work on her business.

One of the most notable developments for Cool Wazoo was a licensing deal with Kids 2, Inc., a well-known juvenile products company. This partnership allowed Cool Wazoo to be sold in Babies R’ Us stores, expanding its reach and increasing brand visibility. The exposure gained from Shark Tank, combined with the licensing deal, helped Cool Wazoo establish a strong presence in the baby products market.

What Was Cool Wazoo Net Worth?

While the exact net worth of Cool Wazoo has not been disclosed, it is evident that the company has experienced significant growth since its appearance on Shark Tank. The licensing deal with Kids 2, Inc. and the increased brand recognition likely contributed to an increase in sales and overall company value.

Moreover, Ginelle Mills expanded her business beyond the Cool Wazoo product. She introduced new products to her line and launched a virtual baby shower service called Box Parties. These strategic moves demonstrate Ginelle’s entrepreneurial spirit and her commitment to providing innovative solutions for parents and babies.

Impact of Shark Tank on Cool Wazoo

Appearing on Shark Tank proved to be a game-changer for Cool Wazoo. The exposure gained from being featured on the show introduced the product to a massive audience, creating a surge in interest and sales. Even though the deal with Lori Greiner did not come to fruition, the publicity generated by Shark Tank was invaluable for the company’s growth.

The show also gave Ginelle Mills valuable insights and advice from the Sharks. Their feedback and expertise likely influenced Ginelle’s decision-making and strategies for expanding her business. The connections made through Shark Tank may have also opened doors to new opportunities and partnerships.

Business Overview

Cool Wazoo has come a long way since its humble beginnings. What started as a single product idea has evolved into a thriving business with multiple offerings. The company’s core product, the Cool Wazoo multi-purpose mat, remains popular among parents for its versatility and convenience.

In addition to the Cool Wazoo mat, Ginelle Mills has introduced new products to her line, expanding her brand’s offerings. The virtual baby shower service, Box Parties, has also added a new dimension to the business, catering to the needs of modern parents in the digital age.

The licensing deal with Kids 2, Inc. and the availability of Cool Wazoo products in Babies R’ Us stores have significantly increased the company’s reach and distribution. This strategic partnership has allowed Cool Wazoo to tap into a larger customer base and solidify its position in the competitive baby products market.


The Cool Wazoo Shark Tank update is a testament to the power of perseverance, innovation, and the impact of a national platform like Shark Tank. Despite facing challenges and setbacks, Ginelle Mills has successfully grown her business and expanded her brand’s offerings.

While the deal with Lori Greiner did not materialize, the exposure gained from Shark Tank proved invaluable for Cool Wazoo’s success. The licensing deal with Kids 2, Inc., the introduction of new products, and the launch of the virtual baby shower service have all contributed to the company’s growth and evolution.

As Cool Wazoo continues to innovate and adapt to the needs of modern parents, it is clear that Ginelle Mills’ entrepreneurial spirit and dedication to her business will continue to drive the company’s success. The Cool Wazoo Shark Tank journey serves as an inspiration to aspiring entrepreneurs, reminding them that with hard work, resilience, and a great product, anything is possible.

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