In the world of home improvement, few things are as frustrating as trying to find the right paint for touch-ups, only to discover that the leftover paint has dried up or gone bad. Enter Touch Up Cup, a revolutionary product designed to solve this common problem.
In this blog post, we’ll take a closer look at the Touch Up Cup’s journey from a Shark Tank pitch to a thriving business, and explore what makes this product so popular among DIY enthusiasts and professional painters alike.
The Touch-Up Cup Pitch and Deal at Shark Tank
Touch Up Cup is the brainchild of Carson and Jason Grill, a father and son duo who appeared on Season 12 of Shark Tank. During their pitch, they asked for $150,000 for 10% equity in their company. The Grills impressed the Sharks with their innovative product, which is essentially a sealable cup that can store paint for over a decade without drying out or losing its quality.
The Touch Up Cup also features a built-in mixer, making it easy to stir the paint when needed. The Sharks were intrigued by the product’s potential, and guest shark Blake Mycoskie ultimately offered the Grills $200,000 for 25% equity, which they accepted.
Is Touch Up Cup Still in Business?
Yes, Touch Up Cup is still going strong! Since its appearance on Shark Tank, the company has experienced significant growth and expansion. They have expanded their product line to include rollers, brushes, and other painting accessories, and have secured partnerships with major retailers like Lowe’s, Walmart, and Amazon.
Despite a brief pause in social media activity in early 2022, Touch Up Cup remains operational and continues to serve its growing customer base. Their products are readily available for purchase on their website, as well as in brick-and-mortar stores across the United States.
What Was Touch Up Cup Net Worth?
At the time of their Shark Tank pitch, Touch Up Cup had earned $220,000 in sales over the previous two years, with projections to reach $400,000 by the end of that year. The individual cups cost $0.90 to produce and were wholesaled for $1.89 each.
Following their appearance on the show, Touch Up Cup’s sales skyrocketed, and the company reportedly reached around $2 million in annual revenue. While their exact net worth is not publicly known, it’s clear that the Shark Tank deal and subsequent growth have been highly beneficial for the company.
Why is Touch Up Cup Gaining Popularity?
Touch Up Cup’s success can be attributed to several factors:
- Solves a Common Problem: The product addresses a pain point that many people face when trying to store and use leftover paint for touch-ups.
- Innovative Design: The sealable cup and built-in mixer make the Touch Up Cup a convenient and effective solution for paint storage.
- Expanding Product Line: By offering additional painting accessories, Touch Up Cup has positioned itself as a one-stop shop for DIY painters and professionals.
- Retail Partnerships: The company’s partnerships with major retailers have made their products more accessible to a wider audience.
- Shark Tank Exposure: Appearing on Shark Tank provided Touch Up Cup with invaluable exposure and credibility, helping to drive sales and growth.
Business Overview
Founded by Carson and Jason Grill, Touch Up Cup has come a long way since its inception. The father and son team have worked tirelessly to grow their business, securing patents for their innovative products and expanding their reach through strategic partnerships.
Touch Up Cup has established itself as a leader in the paint storage and accessories market with a focus on providing high-quality, practical solutions for painters of all levels. As the company continues to innovate and expand, it’s clear that Touch Up Cup has a bright future ahead.
Conclusion
Touch Up Cup’s journey from a Shark Tank pitch to a thriving business is a testament to the power of innovation, hard work, and entrepreneurial spirit. By addressing a common problem faced by painters and DIY enthusiasts, Carson and Jason Grill have created a product that has resonated with customers and captured the attention of major retailers.
As Touch Up Cup continues to grow and evolve, it’s exciting to think about the potential impact this company could have on the painting industry. With their commitment to quality, convenience, and customer satisfaction, Touch Up Cup is well-positioned for long-term success, and we can’t wait to see what they come up with next.
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