Better Back Shark Tank Update: Latest News and Progress

Are you experiencing lower back pain as a result of incorrect posture? You’re not alone. Millions of people experience discomfort and even chronic pain from sitting at desks for long hours. But what if there was a simple solution that could help correct your posture and ease your back pain? Enter Better Back, the innovative posture corrector that took Shark Tank by storm. In this blog post, we’ll dive into the Better Back Shark Tank update and find out if this product is still a success.

The Better Back Pitch and Deal at Shark Tank

In Season 7 of Shark Tank, Katherine Krug presented her invention, Better Back, to the Sharks. She asked for $750,000 in exchange for 7.5% equity in her company. The Sharks were intrigued by the product, which is designed to turn any chair into an ergonomic one. They tried it out and found it comfortable, despite a slight learning curve when putting it on.

Katherine revealed that the product costs $8.05 to make and retails for $49. While some Sharks expressed concerns about the high company valuation and business strategy, others saw potential. In the end, Lori Greiner won with an offer of a $750,000 loan for 36 months at 7.5% interest, plus 8% equity.

Is Better Back Still in Business?

So, what happened after the Shark Tank episode aired? Did Better Back continue to thrive, or did it fizzle out? The good news is that Better Back is still going strong. Although the deal with Lori Greiner didn’t close, the company has continued to grow and expand.

Better Back is now available on Amazon and the company’s website, with annual sales of around $5 million. The product has received positive reviews from customers who have found relief from back pain thanks to its posture-correcting capabilities. However, some users have noted that it can be a bit challenging to use at first.

What Was Better Back Net Worth?

At the time of the Shark Tank pitch, Katherine Krug valued her company at $10 million. While the exact current net worth of Better Back is not publicly known, the company’s continued success and growing sales suggest that it has likely increased in value since then.

Better Back Customer Reviews

To accurately evaluate a product’s effectiveness, customer reviews serve as an invaluable barometer. Better Back has received numerous positive reviews from satisfied customers. Many users report significant relief from back pain after using the product regularly.

One particularly compelling testimonial comes from a customer who suffered from two slipped discs. They had tried countless treatments and products without success, but Better Back finally provided the relief they needed. The user noted that Better Back eliminated their back pain, allowing them to live a more comfortable life.

Business Overview

Better Back has expanded its product line since its Shark Tank appearance. In addition to the original Better Back posture corrector, the company now offers Super Straps Luxe, a backpack strap designed to relieve tension, and a deluxe version of Better Back.

The original Better Back is designed to be portable and easy to use. It’s recommended to use 15-30 minutes a day to help correct posture over time. Customers can also upgrade to a NASA memory foam version for $59.99 or add a Healing Pearl Therapy Pack for hot or cold therapy at $9.99.


The Better Back Shark Tank update shows that this innovative posture corrector is still a success. Despite not closing the deal with Lori Greiner, Better Back has continued to grow and help people find relief from back pain. With expanding product lines and positive customer reviews, it’s clear that Better Back is making a difference in the lives of those who struggle with poor posture and discomfort.

If you’re one of the many people who suffer from back pain due to long hours sitting at a desk, Better Back is worth considering. Its simple yet effective design and affordable price point make it an accessible solution for anyone looking to improve their posture and alleviate pain. Why not take the plunge and witness the outcomes firsthand?

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