Codi Shark Tank Update

In an age where screen time dominates children’s lives, it’s refreshing to see a company that aims to make this time both educational and enjoyable. Enter Pillar Learning, the creators of Codi, an interactive robot designed to engage children in learning while they play. This innovative product caught the attention of the Sharks on the popular TV show Shark Tank, leading to an exciting deal for the company.

The Codi Pitch and Deal at Shark Tank

Pillar Learning’s founders, William Mock, Dayu Yang, and Chris Oslebo, appeared on Season 12 of Shark Tank to pitch their educational robot, Codi. They initially asked for a $500,000 investment for a 10% stake in their company. After some negotiation, they struck a deal with Robert Herjavec, who offered $500,000 for 25% equity.

The Codi robot is designed to provide educational content to children through stories, songs, and interactive discussions. Parents can control the content their children engage with through a paired app, ensuring a safe and age-appropriate learning environment. Codi even allows parents to communicate with their children through the robot, adding a unique touch to the toy.

Is Codi Still in Business?

Since their appearance on Shark Tank, Pillar Learning has continued to grow and develop its product. At the time of the show, they had already sold over 2,500 units and were seeking help from the Sharks to expand their online platform and eventually move into brick-and-mortar retail.

Despite the educational toy market’s competitive nature, Pillar Learning has maintained a strong position. The company currently operates with a 10% profit margin and generates an estimated annual revenue of $1.2 million. While the Codi robot itself is currently out of stock on the company’s website and other retail platforms, the outfits for Codi are still available for purchase, indicating ongoing demand for the product.

What Was Codi Net Worth?

While the exact net worth of Pillar Learning is not publicly known, the company’s annual revenue of $1.2 million suggests a strong financial position. The investment from Robert Herjavec and the continued sales of Codi accessories hint at the company’s ongoing success and potential for growth.

Challenges and Future Plans

Like any growing business, Pillar Learning faces challenges as they navigates the competitive world of educational toys. One of their primary goals is to expand their online platform, offering more content and features to engage children and support their learning.

The company also plans to introduce a paid version of the Codi app, providing additional resources and functionality for parents and children. This move could help to diversify their revenue streams and provide a more comprehensive educational experience for users.

Business Overview

Pillar Learning operates in the educational toy market, a niche that has seen significant growth in recent years as parents increasingly seek out ways to combine play and learning. Despite the competition, Pillar Learning has carved out a unique position with their interactive robot, Codi.

The company’s focus on providing safe, age-appropriate content and parental controls sets them apart from many other toys on the market. By partnering with Robert Herjavec and gaining exposure through Shark Tank, Pillar Learning has positioned itself for continued growth and success.


Pillar Learning and their educational robot, Codi, have made significant strides since their appearance on Shark Tank. With a strong financial position, plans for expansion, and a unique product that resonates with parents and children alike, the company seems poised for continued success.

As the demand for educational toys continues to grow, Pillar Learning’s innovative approach to combining screen time with learning could prove to be a winning formula. With the support of their Shark Tank investor and a dedicated team, Codi may soon become a household name in the world of educational play.

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