When it comes to dessert toppings, sprinkles have long reigned supreme. But a new player has entered the game and is shaking things up – Yum Crumbs. This family-owned business appeared on Shark Tank in Season 15 and wowed the Sharks with their innovative, low-sugar crumb toppings in a variety of mouthwatering flavors. Let’s dive into the Yum Crumbs story and see how they’ve been doing since their successful pitch.
The Yum Crumbs Pitch and Deal at Shark Tank
Delson Jeanvilma and his son Zaydon entered the Tank seeking $100,000 for 10% equity in their dessert crumb topping company, Yum Crumbs. They had already achieved an impressive $1.7 million in lifetime sales over just 3 years. The Sharks were impressed by their growth and unique product.
After some negotiation, Barbara Corcoran and Daymond John teamed up to offer Yum Crumbs $100,000 for 20% equity. Delson and Zaydon happily accepted the deal, gaining two experienced Shark partners to help take their business to new heights.
Is Yum Crumb Still in Business?
Yes, Yum Crumbs is still going strong and growing rapidly! Since appearing on Shark Tank, they’ve continued to expand their product line and distribution. One of their biggest clients is the popular convenience store chain Wawa.
Yum Crumbs has also partnered with True Scoops to create DIY dessert kits, further broadening its market reach. With the guidance and connections of Barbara and Daymond, Yum Crumbs shows no signs of slowing down anytime soon.
What Was Yum Crumbs Net Worth?
While the exact net worth of Yum Crumbs hasn’t been publicly disclosed, we can make some educated guesses based on the information provided during and after their Shark Tank appearance.
At the time of their pitch, Yum Crumbs had done $1.7 million in lifetime sales. The Sharks valued the company at $1 million when they made their $100,000 for 20% equity deal. As the company continues to grow and expand, its valuation has likely increased significantly since then.
Yum Crumbs is selling thousands of pounds of product each month, both direct-to-consumer and through bulk sales to larger clients. With their recent large purchase order from a major craft store chain, demand for Yum Crumbs is skyrocketing. All signs point to a bright future and increasing value for this innovative dessert topping brand.
Where to Buy Yum Crumbs?
You can find Yum Crumbs products in a growing number of stores and online retailers. Their primary sales channels include:
- Yum Crumbs Website: Shop their full range of flavors and DIY dessert kits directly from the source at yumcrumbs.com.
- Amazon: Yum Crumbs products are available on Amazon, where they boast an impressive 4.9-star rating from satisfied customers.
- Wawa Convenience Stores: As one of Yum Crumbs’ major clients, you can find their tasty toppings at select Wawa locations.
- Craft Store Chains: Keep an eye out for Yum Crumbs on shelves at major craft store retailers, as they recently received a significant purchase order from one of these chains.
As Yum Crumbs continues to grow, expect to see their products popping up in even more stores near you. Be sure to follow them on social media to stay up-to-date on the latest distribution news.
Business Overview
Yum Crumbs has developed a strong business model that has allowed it to thrive in the competitive dessert topping market. Some vital aspects of their operations include:
- Manufacturing: Yum Crumbs has its own manufacturing facility where it produces its signature crumb toppings. While this facility is currently at maximum capacity, it has allowed them to maintain quality control and meet increasing demand.
- Pricing and Margins: Each unit of Yum Crumbs retails for $5.49 and costs just $0.42 to make, providing a healthy profit margin. They also offer bulk purchases, selling 50-pound boxes for $282 that cost only $42 to produce. This bulk pricing has been key to securing larger clients like Wawa.
- Target Market: While Yum Crumbs sells direct-to-consumer, their primary focus is on big bulk sales to use their toppings as ingredients in other products. This B2B strategy has allowed them to rapidly scale their business.
- Social Media Presence: Yum Crumbs has built a massive following across Facebook, TikTok, and Instagram. This strong social media game helps them connect with customers, promote new products, and drive sales.
With a solid foundation and the backing of two Shark Tank investors, Yum Crumbs is well-positioned for continued growth and success in the coming years.
Conclusion
Yum Crumbs has come a long way since its Shark Tank debut, proving that with a great product, strong work ethic, and the right partnerships, it’s possible to make a big splash in a crowded market. By offering a healthier, more diverse alternative to traditional sprinkles, Yum Crumbs has captured the hearts (and taste buds) of dessert lovers everywhere.
As they continue to expand their product line, distribution network, and customer base, the future looks sweet for this innovative dessert topping company. With Barbara Corcoran and Daymond John in their corner, there’s no limit to how far Yum Crumbs can go. So next time you’re looking to add some extra flavor and fun to your favorite treats, remember the delicious success story of Yum Crumbs.
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