FitFighter, the brainchild of Sarah Apgar, has been making waves in the fitness world with its innovative exercise equipment. The company’s flagship product, the FitFighter Steel Hose, is a unique tool made of recycled fire hoses and other high-quality materials sourced in the USA. Apgar’s pitch on Shark Tank Season 12 caught the attention of guest shark Daniel Lubetzky, leading to a deal that would propel FitFighter onto a path of exponential growth. In this blog post, we delve into the latest fitfighter shark tank update, and explore how the company has evolved since its TV debut.
The FitFighter Pitch and Deal at Shark Tank
Sarah Apgar, a veteran, volunteer firefighter, and fitness enthusiast, introduced FitFighter to the world on the 12th season of the popular television show “Shark Tank”. She sought a $250,000 investment for 15% equity in her business, which offers a unique fitness product made from recycled fire hoses.
Sarah’s compelling pitch won over guest Shark Daniel Lubetzky, resulting in a deal for $250,000 in exchange for 25% equity. The primary product, FitFighter Steel Hose, is a versatile free weight tool designed for sports performance and general fitness. It was initially targeted at gyms and trainers but quickly pivoted due to the COVID-19 pandemic.
Is FitFighter Still in Business?
Not only is FitFighter still in business, but it has also adapted remarkably to the shifting fitness landscape brought about by the COVID-19 pandemic. Initially, sales were primarily to gyms and fitness trainers, but lockdown measures forced a shift in strategy.
Sarah successfully transitioned her business online, achieving equivalent sales within just ten weeks. The pandemic also led to the launch of their app and online training videos, with both free and paid options available to users worldwide.
What Was FitFighter Net Worth?
At the time of the Shark Tank pitch, FitFighter had an estimated net worth of around $1.7 million. This valuation was based on Sarah’s asking price of $250,000 for a 15% stake in the company. However, since their appearance on the show and subsequent deal with Lubetzky, FitFighter’s net worth has likely grown exponentially.
Impact of Shark Tank on FitFighter
The Shark Tank platform significantly boosted FitFighter’s visibility and credibility. Following their appearance on the show, the company accrued an impressive $900,000 in sales within three months.
Moreover, FitFighter secured a partnership with Dick’s Sporting Goods, a major retailer in the sports and fitness industry. This collaboration further expanded their reach and solidified their position in the market.
Business Overview
FitFighter’s business model has been a testament to its adaptability, resilience, and innovative spirit. Despite the challenges posed by the pandemic, FitFighter successfully transitioned to an online model, launching an app and online training videos.
The company’s recent rebranding to SloMo and its $2.5 million seed round investment further demonstrate its commitment to growth and innovation. With its expanded offerings, including curriculum and training for first responders, schools, and individuals, FitFighter continues to revolutionize the fitness industry.
Conclusion
FitFighter’s journey post-Shark Tank is a testament to the power of a great idea, strong leadership, and the ability to adapt in the face of adversity. The company has not only survived but thrived, expanding its product line, building partnerships, and growing its customer base.
This FitFighter Shark Tank update showcases the company’s success and reaffirms its commitment to fitness and giving back to the community. It’s clear that FitFighter is here to stay and will continue to make waves in the fitness industry.
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